- May 6, 2023
- by S M Shakil Ahmed
- Marketing, Store
- 0 Comments
Luxury brands have evolved with changing times. Simply having an attractive store and a great product is no longer sufficient. In today’s world, luxury brands are focusing on creating innovative digital experiences, increasing engagement, and crafting unique stories that resonate with their customers across various online platforms.
The expectations of consumers have also changed, and they desire shopping experiences that capture their attention. Moreover, they expect brands to take a vocal stand and participate in creating positive change in society.
This article explores how e-commerce stores on Shopify attract and retain visitors. While some of the brands mentioned may be familiar, others are emerging players in the market. You can learn about what drives their success and how they keep their users engaged and returning.
Wolf Circus

Wolf Circus is a company based in Vancouver that specializes in creating high-quality jewelry. Their products are either handmade or produced using lost-wax casting, and they are made from recycled sterling silver or bronze that is plated with 14k gold. The price range for their jewelry varies, with items ranging from $72 for the no longer available Boob Necklace to $160 for a pair of solid sterling silver baguette earrings.
The 2016 election helped to increase their popularity. Wolf Circus experienced a surge in demand as women sought to display their independence by wearing the company’s breast necklaces made from reclaimed gold. This trend went viral on Instagram and helped to boost the company’s profile.
Wolf Circus jewelry has been worn by a variety of people, including celebrities such as Kylie Jenner and Paris Hilton, as well as everyday women who are looking to feel empowered.
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Bremont

Bremont believes that a watch should reflect your personality and be a long-lasting, luxurious extension of yourself. This is why they specialize in creating high-quality timepieces.
The company was founded in 2002 by brothers Nick and Giles English and has since won numerous awards for their exquisitely crafted chronometers. They are a great example of a successful British luxury watchmaker on Shopify, specializing in creating the highest quality pilot watches for those who appreciate fine mechanical wristwatches.
Bremont’s annual production ranges from 8,000 to 10,000 watches, and in 2017, the company reported earnings of £14 million. Their focus is on producing high-end luxury watches in England with as much of the design, production, and manufacturing taking place there as possible. To achieve this, they emphasize precision, longevity, and usefulness in their timepieces.
Sunday Somewhere

Sunday Somewhere is a high-end eyewear label that has been producing handmade glasses since 2010. Its founder, Dave Allison, aimed to offer a distinctive form of self-expression through eyewear. The company’s ethos focuses on innovation, simplicity, and lifestyle, in addition to the quality of its products.
In the last decade, Sunday Somewhere has expanded rapidly from its Sydney, Australia origins to operate numerous stores worldwide, including the Henri Bendel in New York City. The brand is famous for designing stylish sunglasses that are both unique and functional, allowing customers to make a fashion statement with their eyewear.
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Holland Copper

Holland Cooper is a premier British clothing brand that specializes in stylish tailoring for contemporary country women. The brand strives for excellence in every aspect, from its shoppable Instagram feed to its top-quality video content and stunning imagery that effectively showcase its products and passion for them.
Holland & Cooper takes pride in its distinct British identity, offering a diverse range of products, including dog leashes priced at £59 and longline puffer coats at £499. As a luxury lifestyle brand, Holland & Cooper has earned a reputation for itself, with pieces such as a miniskirt priced at £169 and a single-breasted blazer priced at £549. Its faux shearling-lined Wellington boots, available for $169, are particularly popular among customers as they allow women to remain stylish while walking through mud.
Boll & Branch

Boll & Branch is a leading company in the bedding industry, known for their high-quality organic cotton sheets and luxury linens. Since their establishment in 2014, the eco-friendly bedding company has gained recognition for their commitment to Fair Trade manufacture. They use organic long-staple cotton, which is known for its softness, strength, and long-lasting qualities. Their bedding is both classic and luxurious, providing warmth and comfort for a good night’s sleep.
With the help of the Shopify platform, Boll & Branch has been able to create a visually stunning and user-friendly online presence, making it easy for customers to browse and shop their products.
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Australia Luxe Collective

Australia Luxe Collective is a footwear and accessories company based in Melbourne that offers both luxury and comfort. The brand has gained popularity on the Shopify platform and has become a favorite among celebrities such as Sienna Miller, Megan Fox, Beyonce, and Britney Spears.
Australia Luxe is committed to providing footwear that is not only stylish but also comfortable. Their shoes are designed with a sheepskin interior and are available in a variety of colors, including brown and pastel shades, to create warm and cozy boots and slippers. With Australia Luxe, customers can enjoy the perfect combination of simplicity and creativity in their footwear.
Victoria Beckham

Victoria Beckham’s fashion brand, which was founded in 2008, has developed a distinct and refined style. It is currently available in over 400 retail locations across more than 50 countries around the world.
The brand has gained recognition in the high-end market and has translated its passion for progress into marketing and creative endeavors. As the collections became more innovative, Victoria Beckham launched its website on Shopify in 2013. It offers e-commerce and interactive content that gives customers a more intimate view of Victoria’s design process and working methods.
MVMT Watches

Movement Watches was founded on the idea that fashion should be accessible to all, without having to break the bank. Co-founders Kramer LaPlante and Jake Kassan dropped out of college to pursue their passion for watchmaking, and the brand has since become a success story.
Their social media strategy played a major role in their growth, with a strong presence on various platforms. The initial funding for MVMT watches came through crowdsourcing.
Today, their website showcases a wide range of stylish and high-quality watches and accessories, all of which are designed in-house at their Los Angeles headquarters. While they started out with watches, the brand has since expanded into other premium products.
MVMT watches are known for their elegant and simple designs, which are available at a more affordable price point than other luxury watch brands.
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Rebecca Minkoff

Rebecca Minkoff is a fashion industry leader who blends bohemian femininity and rock & roll elements into her luxury handbags, accessories, and apparel designs. The designs feature bohemian-inspired silhouettes, rich leathers and suedes, and unique hardware accents that capture the modern woman’s spirit. The designs are a perfect blend of West Coast cool and a New York City vibe, which are both visually appealing and sophisticated.
Rebecca Minkoff has shattered the myth that online shopping is all about discount rates and cheap prices by generating over $90 million in sales from their luxury fashion lines. They have made significant efforts to personalize their products and services to cater to the unique needs of individuals worldwide, regardless of their location.
LeSportsac

LeSportsac, Inc. was founded in 1974 by Melvin and Sandy Schifter and originally focused on travel accessories and luggage. Today, LeSportsac offers a variety of products, including purses, travel totes, messenger bags, and backpacks. The brand is known for its lightweight, durable fabric and functional designs available in a wide range of colors and patterns.
In recent years, LeSportsac has shifted its focus to e-commerce, using the Shopify platform to provide a personalized and customizable shopping experience for customers. The company relies on data and analytics to make informed business decisions.
LeSportsac’s goal is to provide a line of well-designed bags that cater to the needs of today’s modern customer.
Snowe

Snowe believes that home goods should be both functional and beautiful for everyday use. The company was established in 2015 by a couple from New York, Modak and Cohen, who sought to make high-end home furnishings more accessible to everyone. They aimed to create well-designed, upscale essentials that people could use every day at reasonable prices, including luxurious 500-thread-count Italian percale linens and elegant French Limoges porcelain dishes.
Despite being a newcomer in the industry, Snowe quickly gained popularity among customers and reviewers. It received excellent ratings for its linens and was favored by Hollywood actresses and fashion designers who made whole-house orders. To keep its products affordable, the company worked directly with high-quality producers. It has already made over $2.76 million in sales despite having a small team.
To’ak Chocolate

To’ak is a small-batch chocolate company that uses a rare type of cacao from Ecuador to create their single-origin dark chocolate. The founder, Jerry Toth, is a rainforest conservationist and cocoa grower who established the company in 2007 with a goal of enhancing the flavor and aroma of dark chocolate by using traditional cacao methods and aging it like whiskey.
To’ak is a premium chocolate brand, and their products can cost up to $450 per bar. To make the chocolate more accessible, the company also offers mini-bars for people who want to try it without buying a full-sized bar. The high price is a key part of To’ak’s marketing strategy, as the product is rare and expensive to produce.
Mansure Gavriel

Mansur Gavriel is a well-known fashion designer famous for creating stunning leather handbags and shoes in a wide range of styles and colors. Established in 2013, the MANSUR GAVRIEL brand is defined by its unique approach to color and shape, inspired by the founders’ love of art and design.
The bucket and tote were two classic silhouettes developed by Rachel Mansur and Floriana Gavriel, and the company has since become known for its contemporary and high-quality footwear and handbags. The brand’s focus on individuality is reflected in the bright, vibrant visuals of its website and the elegant style of its products, demonstrating the importance of both the brand and the customer in its design.
A.P.C.
In 1987, Jean Touitou established the A.P.C. brand as a clothing line to combat the ostentatious fashion landscape of the time. He believed that fashion is about refining simple outfits, not being flamboyant. Although the phrases “beautifully boring clothes” and “fetishizing the commonplace” might appear derogatory, they effectively reflect the French brand’s work, which is still revolutionary, relevant, and easily accessible.
OF Mercer

Of Mercer is a fashion brand that caters to women who want their wardrobe to be both work-appropriate and stylish. Co-founders Emelyn Northway and Dorie Smith created the brand after experiencing the challenge of finding affordable and comfortable work clothes while working in finance and consultancy. By keeping the everyday working woman in mind, Of Mercer has been able to retain a significant number of repeat customers.
On their website, they provide information about the fit, fabric, and care instructions for each piece, as well as designer notes and “special facts” to help make online shopping for work clothing less intimidating.
Sporty And Rich

Sporty & Rich is a fashion brand that values longevity and sustainability over fleeting fashion trends. Originally starting as an Instagram page curated by Emily Oberg featuring vintage automobile ads, photographs, and 70s-style homes, the brand has grown into a collection of simple yet thoughtfully designed products that are both stylish and exclusive.
The company places a high emphasis on reducing waste and ensuring high worker quality, and has recently launched the Sporty & Rich Wellness Club, an Instagram profile and website dedicated to promoting healthy products, routines, and mental well-being. During the pandemic, the brand’s comfortable clothing line has become a popular choice for those seeking a perfect quarantine aesthetic.
Fear Of God

In 2013, Jerry Lorenzo established Fear of God, an independent luxury fashion brand in Los Angeles. The brand has its own interpretation of American culture and is known for its timeless and wearable clothing. Fear of God has become a symbol of contemporary society due to its appeal. The brand has been embraced by celebrities such as Jay-Z, Rihanna, and John Mayer, who have frequently been seen wearing its clothing.
Many of the brand’s items and styles, such as bomber jackets, long-sleeve and short-sleeve hoodies, jeans with zippers and holes, and flared track pants, have become popular and have been imitated by other fashion brands, from Lorenzo’s peers to fast fashion retailers like Zara and H&M.
Charlotte Tilbury

Charlotte Tilbury MBE, a renowned British makeup artist, has become one of the most significant makeup artists in history due to her accomplishments. She has created cover looks for top fashion magazines, worked with well-known supermodels, and developed cosmetics for designer beauty firms.
Charlotte’s interest in cosmetics began in her childhood home of Ibiza. Over the next 27 years, she designed cover looks and promotions for prominent fashion publications like British, French, and Italian Vogue. In addition, she worked on a variety of catwalk shows and beauty advertisements.
In September 2013, Charlotte Tilbury Beauty was launched by Charlotte Tilbury, a twenty-year veteran of the beauty industry who wanted to share her knowledge, tips, and secrets. Charlotte’s objective was to develop high-quality cosmetics that not only looked great but also provided skincare benefits using ingredients found in moisturizers or anti-aging serums to beautify and enhance the skin.
Tiffany & Co.

Tiffany & Co., a well-established jewelry brand, has been around for 185 years and was acquired by LVMH in January 2021 for a whopping $15.8 billion. The founder of Tiffany & Co., Charles Lewis Tiffany, was known for his ability to find rare and exceptional gemstones, contributing to the company’s global reputation as a renowned jeweler. With products ranging from $150 silver pendants to multimillion-dollar diamond necklaces,
Tiffany & Co. has more than 320 stores worldwide, with over a third of them located in the United States. The Tiffany Blue Box has been an international symbol of style, elegance, and superior design since it was first introduced, and it continues to captivate people worldwide.
Dally

Dally is a startup that aims to change the perception of hand soap by transforming it from a mundane daily commodity into a carefully chosen and respected product. According to co-founder Elizabeth Walton Egan, Dally’s high-design hand wash appeals to customers who value design, quality, and craft and want to add a bit of whimsy to their lives. In addition to hand wash, Dally also offers a variety of products such as notebooks, pencils, postcards, bookmarks, and tote bags on their website.
Pangaia

PANGAIA is a unique company that merges material science with textile expertise to create a collection that is sustainable and ethical. They collaborate with artists and designers who share their vision of creating low-impact materials and products that benefit both people and the planet.
PANGAIA is committed to utilizing new technologies to deliver modern and eco-friendly clothing. Their popularity has grown since their launch and they have been worn by celebrities like Pharrell Williams, who was the first to don one of their hoodies, and the brand gained more attention during the 2020 lockdown when it went viral on social media.
Irene Neuwirth

Irene Neuwirth is an acclaimed jewelry designer based in Los Angeles whose colorful and artistic creations have been worn by many prominent women in Hollywood. Her jewelry pieces are unique and vibrant, reflecting her free-spirited approach to luxury and her fondness for natural gem shapes and bold colors.
The brand focuses on creating a compelling narrative and a sense of depth in the art direction of their product and collection photography. Their e-commerce platform is designed to offer a user-friendly interface with purposeful and whimsical touches that make it easy for customers to explore and learn about Irene’s product lines and collections.
Pattern

Pattern Companies aims to create a range of significant brands that offer products and coaching that motivates individuals to learn, discover, and establish a foundation for a more involved lifestyle.
Their marketing approach involves not only creating products but also offering guidance on how to use them to achieve the best results. Instead of simply making marketing efforts “personal,” they focus on personalized, in-depth personalization, which has proven to be successful for their luxury homeware business.
Conclusion
The compilation of luxury brands on Shopify serves as a valuable resource for individuals interested in exploring premium products or gaining insights into the luxury eCommerce sector. These companies are exceptional in their innovative approaches, strong branding, top-notch merchandise, and impressive online presence.