Google My Business to Google Business Profile: Google migrates features to Maps and Search

Due to the company’s intention to integrate Google Business Profile management more deeply into Google Search, Google Maps, and their respective mobile apps, Google has decided to rebrand Google My Business as Google Business Profile.

Name change. Google My Business will henceforth be referred to as Google Business Profile. According to Google, the new identity is an effort to “keep things simple,” and the company plans to totally phase out the Google My Business app by 2022.

What’s that you say? A new name? Previously known as Google My Business, Google Places, Google+ Local, and even earlier as just Google Local, the name has just been changed to Google Business Profile. True, the name of the product used to manage local businesses has changed several times.

The end of Google My Business. What does the demise of the “Google My Business” brand mean? So, Google is recommending that companies take charge of their individual rankings on Google Search and Google Maps by using the website or mobile apps. Google has always allowed businesses to manage their individual listings in the search results or in Google Maps, and the company has recently stated that it would rather have these listings managed in Search or Maps than in the older Google My Business panel.

Google has announced that the current Google My Business web interface will be rebranded as “Business Profile Manager” and will cater particularly to the needs of enterprises with numerous locations. It’s true that I’m still using google.com/places, but soon it’ll take me to google.com/business instead. Google plans to redesign the Google My Business web interface.

You will still use a user interface similar to Google My Business (now called Business Profile Manager) if you are responsible for managing numerous locations for your business or if you are a local SEO that manages multiple firms. In the following weeks and months, the Business Profile Manager could undergo some revisions.

There are some new additions. Alongside this news, Google also introduced several new features. Some of the new functions are:

• Get your business listed in Google Search and Google Maps by claiming and verifying your Google Business Profile.
• The United States and Canada now have access to Call History (more details here)
• Google Search also functions as a messaging platform (more details here)
• Google Search and Maps allow users to manage read receipts for sent messages.

I’m interested in hearing about your business management style. To view the business you have claimed and validated, just type “my business” into Google Search or “my business name” into Google Maps for Businesses.

Predictor of Results. In related news, Google Ads now lets you use Performance Planner to allocate funds for Local campaigns. Performance Planner is a useful tool for budgeting marketing efforts and predicting how alterations to campaigns will effect important performance indicators. You can manage your budget across accounts and campaigns, view estimates for your campaigns, experiment with different outcomes by modifying campaign settings, and recognize opportunities during seasonal periods using this useful tool.

So what gives? Google’s Google Business Profile (previously Google My Business) profiles for businesses are a major driving force behind Google’s local search results. The online interface hasn’t changed much so far beyond branding, but in the next months, more and more services from the previous Google My Business web interface will be accessible straight via Google Search, Google Maps, and their corresponding mobile applications.